Adobe now offers their software under the acronym, “SAAS,” which stands for, “Software-as-a-Service.” This allows them to charge a mere $20 per month for access to Photoshop. Adobe’s Creative CloudĪdobe no longer packages their software in neat little boxes for customers to purchase outright. This Increase their user base by putting the possibility of becoming a legitimate paying user of Photoshop into the hands of people who don’t have a budget of thousands of dollars to invest in Adobe’s Photoshop software. Thanks to cloud computing, Adobe changed their business model to make their software much more affordable for the average user. This equated to an investment of thousands of dollars. That meant an investment of well over $1000 for single program – and people always bought more than just Photoshop.
Creative professionals who have always used Photoshop were all-too-familiar with the fact that Photoshop is useless without importing raw material to work with in the form of a digital image.īefore the advent of cloud computing, Adobe’s software had to be paid for upfront before Adobe licensed it to an end user. As the forerunner for digital creation and manipulation software, the majority of Adobe’s audience has always consisted of creative professionals. Catering to the Creative ProfessionalĪdobe has always had a different and unique audience. Although they could import photos that they took with their cameras, most of them chose to purchase stock photography from these microstock agencies. Instead, Photoshop users had to import images into Photoshop from external sources. The people behind the most famous digital photo manipulation software Photoshop, Adobe, never offered a photo library of their own. A disconnect existed within the audiences of these microstock agencies.
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